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Nuevo: Ahora pagamos un bono adicional de $1 por cada nuevo afiliado que reclutes.
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Hoy se lanza en España el videojuego Spore, del creador de los mÃticos Sims. El juego rompe con los esquemas de la mayorÃa de las plataformas masivas multijugador, las MMORPG, y permite al usuario crear su propia especie, casi sin limitaciones, desde que es un microorganismo unicelular hasta que conquiste el espacio.
Igual que la Wii ha cambiado el mercado de las consolas y los juegos en casa, Spore es una nueva generación de videojuego, alejado de todo lo conocido hasta ahora. Las expectativas son elevadas.
Escrito en BAJO LA LINEA - Blog sobre marketing below-the-line
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Motor series 5: The Van is 60 by Prophet on July 24th, 2008 En los años 60, Volkswagen hizo historia en publicidad con sus mÃticos anuncios en prensa, como el .
Be Kanye. by Prophet on July 24th, 2008 Un doble golpe es lo que asesta .
Starting an Internet marketing affiliate program online is a daunting task, since there are so many to choose from, and you’re probably (as I was) afraid to spend money buying information that might not yield a system that will make you money in the long run. I’ll attempt to describe how an Internet marketing affiliate program online would work, and hopefully you can make a more informed choice.
Basically, an Internet marketing affiliate program online is a program where you sell someone else’s products by marketing them online. The most common places to find programs to market are on Clickbank; these are e-books, so you’re not dealing with physical “things.” There is no inventory, packing, shipping or dealing directly with customers. You basically include an affiliate link on your site, and people who visit this link are “tagged” as your customers. You get the sales credit for anything they buy for a certain period of time (60 days in the case of Clickbank) provided they don’t visit another affiliate’s link for that same product in the meantime.
So how do you get traffic to your affiliate link for your program? There are basically two ways to get traffic to your Internet marketing affiliate program, online. There is free traffic, which entails using SEO (Search Engine Optimization) techniques to rank highly in the search engine results pages (SERPs). There are also paid methods available to the Internet marketing affiliate, such as pay-per-click (PPC) programs like Google Adwords, purchasing traffic through traffic sellers, or even paying webmasters to put a link to you from their site. If you’re just starting out, I would focus on the free techniques such as choosing your domain wisely (with lots of existing back links), writing good content, keeping the site up to date and trying to do some free link building.
Most Internet marketing affiliate programs online that you can purchase will follow the above format, but there are some that give you more advanced techniques. You can basically find out the same information yourself, if you spend hours and hours searching, or you can spend a little money up front and have the information given to you, in an easily digestible format with examples, that you can start to apply right away.
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Writing effective ad copy by Seeker on August 11th, 2008 So today I want to share with you my top ten tips to traffic (#7).
woohoo, i'm in the right industry!!! by Seeker on August 26th, 2008 It appears I'm in the right industry! Fairfax, the owner of (arguably) the two best newspapers in Australia is sacking .
Neueste Marktanalysen haben einen Anstieg der Investitionen in den Online Werbemarkt gemessen. Auf dem Gebiet der USA konnte die Online Werbung im Vergleich zum Vorjahr deutlich zulegen. Deutschland hinkt noch hinterher. Die Dominanz der klassischen Medien wird aber auch hier gebrochen werden. Das Internet wird immer interessanter für Werbetreibende. Die guten Zahlen betreffen aber nicht zwangsläufig die klassische Bannerwerbung im Netz. Vielmehr geht es um bezahlte Textanzeigen a la Google Adwords. Diese Form des Marketing im Netz gewinnt zunehmend an Bedeutung. Der Grund dafür ist vor allem in der effektiven Kosten- vs. Erfolgskontrolle zu sehen.
Mit Textanzeigen werden Interessenten zielgerichtet auf bestimmte Produkte und Dienstleistungen aufmerksam gemacht. Die Klickraten sind deutlich höher als bei Werbebannern. Aber auch die durch die Klicks erzielten Erfolge, egal ob Verkäufe oder Anmeldungen etc., sind wesentlich höher. Mit Hilfe von Textanzeigen kann auch genau nachvollzogen werden, wieviel Kosten ein Verkauf verursacht hat. Das ermöglicht eine sehr gute Optimierung der Ausgaben. Klassische Werbebanner, die das Bild in den Anfangstagen des INternet prägten, werden dagegen von den Internet-Nutzern immer mehr ignoriert. Das belegen Untersuchungen aus der Werbepsychologie. Der typische Web-Surfer blendet die bunten Banner einfach aus seinem Sichtfeld aus und konzentriert sich auf die relevanten Informationen, nach denen er sucht.
Nach wie vor werden Informationen im Internet hauptsächlich in Textform übermittelt. Daher erscheint es nur logisch, dass der Nutzer eher auf Textanzeigen anspringt, die auch noch inhaltlich zu seinem gesuchten Thema passen. Textanzeigen bieten eher einen Mehrwert. Dagegen werden die Dienste, die sich hinter Werbebannern verbergen zunehmend als Abzocke oder Verarschung wahrgenommen. Eine Ausnahme dürften dabei Werbebanner von bekannten Marken darstellen. Diese haben durch zahlreiche Kampagnen bereits ein gewisses Standing erarbeitet.
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Google Domination Attempts Continue by Seeker on August 4th, 2008 Seems like everyone is out to slaughter, scalp or otherwise maim Google these days, but the fact remains, Google is the number one method for generating targeted traffic to your website.
Many people think internet marketing is just Search Engine Optimization, but on a larger scale. Even though internet marketing encompasses SEO there are many more factors involved. SEO or Search Engine Optimization is a practice as much as it is a fast growing technology. The basics of SEO begin with website design and the way the HTML code is structured. Optimizing a website for high search engine rankings usually entails a long list of factors that must be calculated for the optimization to take full effect. SEO is still one of the best forms of marketing due to the characteristic of placing what the searcher is looking for
directly in front of them.
Other extremely important aspects of internet marketing work along with SEO including; blogging, social networking, forums, domain management, journalism and article writing, press releases, news media, interactive advertising, affiliate marketing, email marketing, viral marketing, and of course search engine marketing.
Each of these factors offer a large spectrum of tools to anyone who wants to practice internet
marketing. One of the first and most important factors of internet marketing would be SEM or search engine marketing. SEM basically encompasses ad delivery on large ad networks such as Google AdWords and AdSense. AdWords is a service offered by Google that allows you to create a small text advertisement and then submit it to Google on a pay per click rate. Google then inserts these ads into the websites on the Google AdSense network. When someone clicks any of these ads, the publisher or website on the AdSense network makes a profit. Also when someone clicks on the ad, the advertiser or owner of the original ad pays a small amount to Google and to the AdSense network partner. This method of advertising allows businesses and websites to advertise across a very wide platform and receive maximum coverage for their ads.
Blogging is also a very important factor for internet marketing and is sometimes known as the hub of internet marketing. Blogs allow internet marketers to discuss ideas, facts, topics, news, products, services and businesses directly on their website. A blogger posts an article to their blog, and visitors can comment on the post. The reason blogs work so well for internet marketing is because in SEO “content is king”. Blogs allow a site owner to post new content to their website easily, quickly, and effectively. Most blogs are structured to handle changes frequently much like the blogging platform of WordPress. Blogs are a great way for an author to discuss a topic at length and create an interest in the topic while simultaneously increasing their rankings for the key terms they discuss.
The other facets of internet marketing lend a hand to building a buzz about any given topic. The growth of internet marketing is truly astounding as new methods and means of communication become available every year. Internet marketers have to struggle to keep up with the frequent updates that are made to search engine algorithms daily. As long as information retrieval is a serious need, internet marketing will have a place to call home.
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Have you utilized Google Adword to promote your web? Utilizing Google Adwords is one of the vital tools in the internet world if you want to drive traffic to your Webpage. And why do you need to drive traffic to your website? Any website administrator or owner sees the importance of this action since traffic makes any site successful by gaining more profit through advertisement. Still confused? Let us take it one by one. We shall start with a discussion of Google Adwords.
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When using the Google search engine there are noticeable listings in the right hand corner of the webpage. All of these listings is identified as Google Adwords. Google presents important texts relative to the ads within the search engine results page. This page is named Sponsored Links. When a searcher keys in a word, the links appear separately thus giving superb exposure of the listed site. Â
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How does it work? Since Google is the most popular and the largest online search engines; it receives approximately 200,000,000 queries everyday. Because of this demand, its web administrators desire to have high ranking on the results of searches it provides. The high ranking can denote a high traffic for a particular website.Â
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The results page of any search engine can really be a great spot for promoters to advertise a service or product using links and ads. Particularly, these are helpful to those ticket items needing maximum exposure for sales. As a result, Google launched Adwords service offering businesses an avenue to advertise their services and products to a targeted audience.
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Adwords is a pay per click advertisement which is posted by people who want his or her auctions to be seen by targeted traffic on the site. Through Adwords, the item submitted will be displayed several times but these displays, will only be paid whenever a searcher ticks on the posted ad. Adwords by Google guarantees instant traffic.Â
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How can one use the Google Adwords? An initial step is to acquire an account on Google Adwords Service. Next, you should specify your country and language; this is an important step since your prime motive is to sell. You would not want your product or service be advertised in places where they are not known or they are not being used.
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After acquiring an account, you are now ready to make your ad group. This ad group consists of ad designing, keyword selection and determination of the maximum cost you are willing to pay. This also includes bidding for the amount of the ad.
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Tag title is the next important thing to consider in Google Adwords. Be sure that your title tag is very captivating since this will be an essential tool in catching the attention of the target audience. As a note, title tags must describe your website accurately and clearly. This must be effective in conveying the message for your audience. Having clear messages can attract qualified leads which can be converted to sales. This can therefore signify the importance of selecting concise keywords.    Â
Keywords must carefully be selected. There are words and phrases that can be adapted to attract more prospects. Using different words, derivatives and misspellings can lead to an increased chance of serving your ad on the website.
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After deciding on a title tag for your ad, cost must be considered next to have maximum exposure. For each campaign, it is recommendable to have daily budget that is affordable and suitable. Usually, the charges are agreed upon by the client and a webmaster or administrator. Normally, a pay per day amount is considered; for example, a trading assistant who takes care of the selling of peoples stuff agrees on a $10 a day or $300 for one month listing. Generally, the charge can be as low as a dollar a day. The amount will all depend on the set agreement.
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Aside from these steps, there are a few mistakes that are overlooked. These can be considered to be a profitable website. One of the mistakes is bidding on a few wrong keywords, thus missing the right ones. Another mistake is unawareness on the keywords and ads that convert web users to sales and which ones aren’t profitable. Â
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Your site won’t succeed based entirely on its design and content. Although you have a very exceptional services and products to offer, it will all be a waste if you do not have capabilities and skills to advertise. Google Adwords in conclusion is a very excellent tool in gaining your sites success. It will definitely be helpful in letting you have the target traffic you will need to have maximum exposure and eventually the sky rocketing sales you dream of!
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Para comprobarlo, Microsoft ha lanzado el Experimento Mojave: ofrecer a algunos consumidores una prueba de su nuevo sistema operativo, Windows Mojave, para que dieran su opinión como si fuera una investigación de mercado. La mayorÃa de los usuarios han quedado impresionados, y aún más sorprendidos al descubrir que el tal Mojave no existe, lo que han estado utilizando es Vista.
Windows Vista ha logrado tan mala imagen que la gente lo rechaza sin conocerlo; bajo este insight, la campaña muestra las reacciones de personas reales, de carne y hueso, para demostrar que si dejas aparte los prejuicios el producto es muy atractivo. Creo que la idea es buena, aunque para los más cÃnicos las entrevistas puedan ser falsas o preparadas de antemano. Da igual: el mensaje es que debes probarlo para juzgar por ti mismo.
Escrito en BAJO LA LINEA - Blog sobre marketing below-the-line
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A la captura del viajero de negocios by Prophet on June 1st, 2008 En Estados Unidos hay una gran guerra entre las cadenas de hoteles por captar a los viajeros de negocios, y el campo de batalla son las revistas (económicas, negocios, cultura, etc.
In purchasing my hosting package from 1&1 I received a $25 voucher for Google AdWords. With the recent release of ClimbPoint 0.7, I figured this was a good opportunity to see what all the fuss was about
After deducting the $5 setup fee for Adwords, I had $20 left in my AdWords account to spend on clicks. I didn’t have a clue how much a click would cost, but I was guessing $20 would buy me a couple hundred clicks.
It seems I underestimated the value of a click, as Google charges anywhere between $1.07 and $2.05 depending on the going rate for an ad click. At first I thought Google was randomly choosing a price, but this page of the FAQ cleared that up for me.
So in the span of about two weeks I bought 21 clicks at a cost of $18.31. After that, I paused my campaign and then set the cost per click that I was willing to pay down to $0.25. We’ll see what difference that makes in the number of views my ad gets.
Many of the clicks that I purchased were one-and-done’ers (they didn’t really check out the site) — so I didn’t notice a dramatic jump in site traffic over at ClimbPoint.com. In contrast, most of the clicks that come from generic Google searches result in at least a few page views.
This was opposite of what I would have expected, but as I think about it I know that most of my AdWords clicks are “impulse” clicks — I’m not explicitly searching for a product or service but notice an AdWord that seems compelling, so I click just to see what it is.
So I think AdWords helped increase my visibility, but I don’t know that I targeted my ads appropriately before starting my campaign.
Anyone have any good tips on getting the most out of AdWords? I did a quick search but was overwhelmed by the number and sleaziness of results
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Fabulous Freeform Fridays are something new I’m implementing as of this week, it’s your opportunity to ask me to clarify something I’ve written about, write something on a topic you want to read about or just plain ask me some questions.
Today’s Fabulous Freeform Friday was suggested by Adam Corney from Brisbane
What about managing an AdWords campaign and post-analysis - how do you improve on what you’ve created? What does The Next Step look like?
So here’s The Next Step: Post Analysis - What you do after you have set up a campaign.
I’ll make the assumption that you have a campaign set up with each product you sell in the smallest possible clusters. I’ll also assume your campaign has been running for 2-3 weeks and you’ve had a dozen or 3 clicks and a little bit of data from Analytics too.
Optimising a campaign is about getting the most from it, whatever your goal is. Analytics has a tool which measures the number of goals and where they’ve come from, so we’ll start there.
So for basic optimisation there are 3 items to look at in Analytics and 4 places in Analytics to look for them. The 3 important items to look at are the bounce rate (percentage of people who leave without clicking on anything on your site), the goal conversion rate (percentage of people who convert to whatever you have defined as your goal) and the number of visitors. Look at each of these on each page we go to.
Bounce Rate The bounce rate tells you that your site hasn’t given these people what they are looking for on your site. You’re not relevant, they don’t care about you. Lower numbers are much, much, much better!
Goal Conversion Rate This tells you how many people are doing exactly what you want them to do on your site. Higher numbers are better.
Visitors All else aside, this tells you number of people have visited that page from that source. More is better, but all is does is tell you the reliability of the analysis we do, I’ll explain later.
So in Analytics, the first place to look is under the “Traffic Sources” tab, in that tab we want to inspect the “Keywords” tab, “Referring Sites” tab, “AdWords Campaigns” tab then in the ”AdWords” tab we want to open the “AdWords Campaigns” and then the “Ad Versions” tabs.
Kind of a lot? Don’t worry this is where we do all the analysis of our campaign, what’s happening and what we can do to make it better.
We’re looking for Bounces, Goal Conversion and Visitors and each tab tells us something unique.
The first thing to do in each tab is to separate the two forms of data, just below the big graph at the top of the page is the links show: total|paid|non-paid. Total means nothing to us, we care about paid (AdWords data) and non-paid (organic search and referal data). We want to see both but see them separately.
“Keywords” tab
This tab will tell us what keywords people are finding our website through. If there are high performing keywords that we are not paying for, add them to your campaign. These keywords are worth doing whatever it takes to get a high quality score for!
“Referring Sites” tab
Tells us which sites are giving us the best performing visitors these sites need to be on our placement list.
“AdWords” “AdWords Campaigns” &Â ”Ad Versions”
I think we’ve gotten the point here. These tabs tell us information which we need to optimise. This gives us the same detail we get from AdWords, but includes the bounce rate data. If our keywords that are getting a lot of clicks are also bouncing heavily, maybe they aren’t the quality of keyword you thought?
 We’ve found a lot of data here, hopefully some of it is really worthwhile. The last step is to make the required changes to our AdWords campaign to reflect the data we’ve found. Adding keywords, creating adgroups and generally improving the quality score and results.
Wow… What a long post on a Friday afternoon. I’m sorry for the length but it’s a big topic. This covers the basics and I hope it has helped.
Any suggestions for next Friday? Not such a big topic next time perhaps??
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