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If God had a MySpace…what song would be on his player?
Successful interactive marketing has–in recent years–become the proverbial Holy Grail to corporate giants everywhere. Thus far, few have been able to crack the code to discover a consistently effective way to advertise online without cluttering the target’s monitor with spam mail and pop-ups…or even pop-up spam mail (Viagra 4 Less anyone?). Thanks to the likes of Mark Zuckerberg (inventor of Facebook) and everyone’s good friend ‘Tom,’ social media have made interactive marketing less intrusive and more voluntary than ever.
I’ll leave the deep analysis of social media advertising to people with far more expertise than myself, but I’m interested in how churches can better utilize MySpace/Facebook/Twitter/blogging/etc. to promote their activities and spread the Gospel.
One of the key advantages to social media is the age group that most frequently uses it. Ask any advertiser which demographic is the most challenging (hence desirable) to market to and they’ll likely say something along the lines of people ages 12-18, aka, millenials. Millenials are A.D.D.-stricken, caffeine-addicted multitaskers who show little interest in listening to a 30-second advertising spot. Fortunately, millenials also love themselves and want to know what their friends are doing every second of every day. This is where social media come in.
Maybe it’s a youth pastor Twittering about her preparation for the latest group fundraiser, or an online community of youth who discuss important issues from the relative security/anonymity of the Web. The possibilities are endless, and an age group previously VERY expensive to reach is accessible to anyone with a computer and an e-mail account.
If God had a MySpace, I’m not sure what song would be on his player, but I’ll bet he’d friend anyone who asked.
-C
PS: Here’s someone else’s take on how social media can be used by the church:
8 Ways to Use Social Media in Church
PPS: Twitter me, Facebook me, MySpace me
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