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Resource: Mission Paradox blog
Adam Thurman is the founder of Mission Paradox, an organization that helps artists and artistic organizations earn more money. He also has a blog where he shares his insights and ideas about marketing for the arts. You’ll find over 18 months of good stuff there. If you work with an artist or arts organization, Mission Paradox is a treasure trove of sound ideas, good advice, and great resources. It’s actually the model for what I want to do here.
You really want to take a look at his posts on branding. They make you think – really think – about what you do, how you set yourself apart, and ways to reach your audience with your message. Adam gets right to the point without a lot of jargon or spin. He encourages you to stop hoping for your brand to make itself – get out there, say what it is, and do it!
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