People Must Really Want LinkedIn to Work

I guess people really want LinkedIn to not be another dead-end business network. I have a LinkedIn profile. Many people do. But, I don’t use it that much – do you? I have heard LinkedIn referred to as an “online Rolodex” more than a social network. While the debate about people using it remains, it has been growing rapidly – in fact, according to Nielsen Online, LinkedIn is one of the fastest growing social networks between 2007 and 2008, growing 187% (yes, that’s more than Facebook, which grew 77% from 07 to 08). I think last time I checked, LinkedIn was approaching 10 million unique visitors. Hard facts aside – anecdotally, I rarely find somebody who USES LinkedIn after they sign up and make some connections. It seems the only time people go back to LinkedIn is to accept a connection. 

So, is LinkedIn really going to take? Are people going to use it as a legitimate business and networking tool? In the past few days, I’ve gotten updates that LinkedIn is going app crazy. From ways to create projects and collaborate, share information or customize your profile. Here’s a short list (full disclosure – most of this section is LinkedIn’s wording). Maybe this will help?

Work collaboratively with your network:

Box on LinkedIn: Share files and collaborate with your network.

Huddle on LinkedIn: Private workspaces to collaborate with your network on projects.
Share information and keep up to date with your network.

Amazon on LinkedIn: Discover what your network is reading.

TripIt on LinkedIn: See where your network is traveling.

SixApart on LinkedIn: Stay up to date with your network’s latest blog posts.

Present yourself and your work in new ways:

Google Docs on LinkedIn: Embed a presentation on your profile.

SlideShare on LinkedIn: Share, view and comment on presentations from your network.

WordPress on LinkedIn: Promote your blog and latest posts.

Gain key insights that will make you more effective:

Company Buzz by LinkedIn: See what people are saying about your company.

How to Use LinkedIn

There’s also a blog dedicated to using LinkedIn (tough to say how deep the connection between the blogger and LinkedIn is). But, there are some decent tips there: The LinkedIn Personal Trainer – ways to use LinkedIn. There is actually a pretty interesting article about how people in the financial industry are using LinkedIn a LOT in the past several weeks.

The Future of LinkedIn?

What’s your take? How do you use LinkedIn? DO you use LinkedIn?

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