We knew it was only a matter of time before the advertiser-friendly wisdom of Google seeped deep into the business model at YouTube.

Well, that time has come. YouTube is selling video ads against its search volume. For YouTube, it’s another effort to monetize its search volume and sizeable user base — they’ve also done a few other things recently with the same purpose. It’s a play for the paid search dollars we’re all pouring more of our budgets into right now.

Sponsored video ads appear at the top of search results

For marketers, it could be an opportunity to stand out amongst a tech-savvy, diverse audience. And the concept works, feels and sounds very similar to another language we all currently understand: AdWords.

What? You don’t understand AdWords you say? I don’t believe you. Every marketer worth their salt understands how paid search works, and AdWords is the biggest kid on the paid search block.

(If you read that last paragraph and it sounds like a conversation that you could seriously be a part of, then type in www.google.com and go take a good, long look at AdWords right now.)

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