Designz23 – Pay Per Click Management Service (PPC)

What is Pay Per Click Marketing?

Pay Per Click Advertising places your advertisement on the sponsored links section of a major search engine, such as Google, Aol, or MSN. Here are the fees my company charges to manage this for you:

• You pay Designz23 a one-time setup fee of $200, then you pay each time someone clicks on your pay per click advertisement.

• You pay a Designz23 a $200 monthly management fee.
  

• You also pay Designz23 25 cents for each dollar paid to the search engines for your pay per click listings.

• You decide how much to bid (spend) for each click or for each keyword. You tell us how much to spend each month, or each week. You tell us what to do, or you can leave it at our discretion. If you feel the service isn’t creating a return on your investment, simply tell us to stop. If your ad is doing well, you can increase your funding into the campaign.

An Example of Pay Per Click Management

Suppose you are a flower shop located in the city of Allentown. You can tell us to spend $100 each month on your behalf targeting people who are searching for the following keywords on google:

Next, we’ll ask you how much to spend for each click on a word or a phrase. These are called keywords. The process of allocating an amount for each word or phrase is called “Keyword Bidding” You may want to “bid” one dollar per click, three dollars per click, $1.75 per click – its up to you. You can even bid one amount for “Allentown Flower Shop” and a different amount for “Allentown Roses”.

The more you “Bid” , the more prominently your ad is shown.  Here’s an example:

The top advertisement in the example picture above might very well be costing the advertiser in excess of three dollars for each click. Lets look at a less costly option, suppose you want to spend 90 cents per click . Look at this picture:

The one thing to remember is that, besides Designz23’s small fees, most of the time you only pay if someone clicks on your ad. So what difference is it if you get 100 clicks at 90 cents each or 100 clicks at $3.00 each? There is no difference. The reason people bid more is because they want the chance to get more clicks each month. The 90 cent bidder might not get 100 clicks per month, but his company is still only paying 90 cents for each click. That’s what his company wanted. The three dollar bidder might get a thousand clicks per month, but is paying $3 or so every time.

The Content Search Network

Your pay per click advertisements will also appear in the Content Search Network. These are spaces on other websites that display your ad. The bidding cost is much less, but you wont get as many clicks. You might get away with paying less then 50 cents for each click, but you might get no clicks at all or a very few. Contact Designz23 Now. Here is a picture of the content search network:

Designz23 Web Design, 2226 W. street, Allentown, PA, 18104
Call Kim Murphy at (610) 751-4093

Designz23 Web Design

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